Industry solutions · FMCG & marketing
FMCG data is scattered across membership systems, e-commerce platforms, distributor inventory records and stores. With SAM at the core, we turn the key judgments in member management, campaign spend and channel management into models and scorecards you can review — and put them to work through VDC, DH S1 and the Enterprise Agent Platform.
Membership, e-commerce, store POS and distributor records all define things differently — an “active member” means something different in every report, so modeling stalls.
Coupons and subsidies often go to people who would have bought anyway. Without control groups and incrementality, spend keeps growing with no clear view of the lift it buys.
Distributor credit rests on experience and diversion or false claims surface in audits after the fact — usually once payments are late or the price structure has already been undermined.
Every model runs the same SAM fourteen-step pipeline: agree the data contract, then variable analysis, binning, fitting and independent validation, and finally release signed by an accountable person.
A scorecard turns a complex model into rules — how many points each feature earns and what to do above a cut-off — so marketing, sales and channel teams can understand and act on it. Every bin and weight traces back to data and code, and once live, SAM-07 monitors distributions and performance.
Analysis, modeling, validation and release for all six model types, on the fourteen-step pipeline.
Derives explainable time-window variables from orders, members and inventory records.
Rolling forecasts and model updates; campaign copy generation and understanding of shelf photos and promotion documents.
Agents for campaign reviews and first-pass rebate-claim checks, running under Harness governance.
VDC’s derivation method works just as well on FMCG data. For a churn model, one variable combines five dimensions:
Models make marketing more precise, but personal information and published marketing content must stay within the law. Our approach builds this in, from deployment to process design.
Upload up to 10,000 records and run the whole fourteen-step pipeline — data contract to packaged scorecard, human gates included — to see for yourself whether SAM fits your business.
Whether you are in banking, FMCG and marketing, pharmaceuticals or another industry, try SAM online first — or talk to our modeling experts about your use case.
